Digital Printing is Growing in Vietnam - Meet at Hanoitex 22/10

Dye Sub Mania

Dear Reader,

​Hong Kong Fashion and Accessory Trade Show is proving to be well worth the attendance.

Next stop is Hanoitex Trade Show. on Friday 22/10.

I am exhibiting my first collection of hoodies at the Globalsources Trade Show and having fun wearing a different hoodie every day hanging out at the airports eateries before and after the show.

I feel the show is more active than last year. Lots of Chinese exhibitors and foreign buyers showing off and searching. The Vietnam Pavillion has 30 Vietnamese factories! πŸ‡»πŸ‡³ - the most I have ever seen in one trade show in Hong Kong.


Screenprinting is Still the King in Vietnam but Dye Sublimation is Growing Quickly

Screenprinting makes up 70% of the printing market in Vietnam but dye sub transfer for polyester and direct to fabric digital printing for cotton is gaining momentum.

In 2025, 2,936 Dye Sub Transfer Machines (Calendars) were imported into Vietnam according to import export data I got from DDI. Another 3,000 will be imported in 2026.


If you are in Hong Kong the join the Summit that I will be speaking at to learn more about digital printing growth in Vietnam.

There will be many interesting speakers talking about:

  • How to identify high margin winners on platforms like Shopee, Lazada and Amazon.
  • How smart buyers validate validate products before launch.
  • How to design your tech stack for maximum customer lifetime value.
  • Packaging compliance to retail ready solutions.
  • How AI is transforming Sourcing, Buying and Retail Decision Making.

​Sign up today.​

Or See you in Hanoi on the 22nd to sniff out great factories in the north of Vietnam.

​Hanoitex Trade Show Website​

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